Cost-effective SEO backlink packages available

Cost-effective SEO backlink packages available

Good links need content. You can’t just spam your links on every forum and blog you can find and expect to get a boost to your domain authority.

11 Affordable SEO Services For Small Businesses (2024 List!)

Getting prospects and customers from search engines with a limited budget is hard but not impossible. The key is finding an agency that offers affordable search engine optimization (SEO) services that deliver results.

In this article, we’ll discuss what it means for SEO services to be “affordable,” what differentiates them from “cheap” ones, and the various types you can purchase for your website. Finally, we list the top agencies offering affordable services that will help rank your website on top of search engine results pages (SERPs) and how to choose the best one for you.

Why Should Your Small Business Invest in Search Engine Optimization?

The beauty of SEO is its scalability and sustainability. You can monitor the campaign results and analyze which tactics worked and which didn’t. From here, you can make changes to improve your site’s SEO performance. And as long as you keep your website accessible and valuable to users, expect to continue ranking on top of SERPs.

While an effective SEO campaign comes at a price, you don’t have to burn through your marketing budget to launch one. There are cost-effective SEO services you can buy to achieve the results your business needs.

What Are Affordable SEO Services?

Affordable SEO services are agencies and consultants that can enhance your search engine visibility without breaking your bank. They are small business friendly and offer great value for money — think at around $100 per hour or less. You can expect to see an ROI quickly from such affordable services.

How Much Do SEO Services Typically Cost?

The average cost SEO agencies charge for their services is $134.66 per hour. However, their monthly rate depends on the scope and complexity of the SEO tasks. For example, the average hourly rate for local SEO services is $128, which is on the lower side.

So, the fewer and easier the tasks are, the sooner the agency will complete them for you. This also means you don’t have to pay them as much compared to agencies offering more advanced SEO services.

Cheap Vs. Affordable SEO Services

People interchange both words when referring to SEO services, but they have different meanings. “Cheap” refers to SEO services offered at low prices and that deliver quick results. On the downside, agencies engaged in this type of SEO services use questionable tactics that harm your website’s rankings in the long run.

Meanwhile, agencies offering “affordable” SEO services use techniques that help websites achieve sustained organic rankings. This service type costs more than cheap SEO services, but Google won’t penalize the websites and decimate their rankings.

7 Common Types of Affordable SEO Services for Small Business

To increase your website’s online visibility, below are the SEO services offered at affordable prices. I also included the average cost of each to help you properly budget for the services your website needs.

1. On-Page SEO

Also known as on-site SEO, it refers to observing variables applicable to your website that can help it rank higher on search engines. Agencies can do this by using the target keyword on your page’s title, URL, and description. Another is by using related terms to your keyword on the page’s content. Companies normally use a tool like Surfer SEO to ensure that the content contains the right phrases and elements to make it similar to top-ranking pages for your keyword.

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Another on-page optimization practice is making your website load faster. SEO companies do this by migrating your site to a reliable hosting platform and using a caching tool to help your site load more efficiently for visitors. They also tweak your site’s web design and compress its images.

2. Off-Page SEO (or Link Building)

On the other side of the coin, off-page SEO is the process of observing ranking factors that you have no control over. While it involves building backlinks on authoritative websites, you can lose these links at a moment’s notice, and there’s nothing you can do about it.

Nonetheless, links will help catapult your website to the top of search rankings, especially if you build lots of authoritative ones. This is also what makes them the most expensive out of SEO services, as a single backlink can cost between $100 and $1,500, depending on your industry.

The process of link building varies among agencies as well.

Some go the guest posting route using outreach campaigns or by exchanging links with other publishers. Others insert your links on published pages from a list of sites they can access. Regardless of the link building strategy you use, what matters is that they can secure backlinks from sites that generate tons of traffic and are leaders in your industry.

3. Local SEO

Local SEO helps you rank on local search results. It also allows you to appear on the local pack, a section on top of Google search results and features three of the most relevant local businesses for the query.

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Agencies help you do this by setting up and optimizing your Google Business Profile (GBP). This is where you can describe what your local business is about and provide additional information to your target audience. With GBP, you can also collect customer reviews and post updates about your business.

Companies also offer citation building, which involves signing up your business on relevant local online directories. Here, they enter your name, address, and phone number (NAP). They can also clean up your old citations by updating the listings with your most current NAP.

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Finally, they can create service pages for the different locations you serve with your business.

4. Technical SEO

If you want search engines to index your web pages on SERPs for their keywords, you must ensure that they can crawl them in the first place. That’s what technical SEO can do for your site. It identifies and addresses issues preventing search spiders from crawling your website and its pages properly.

There are two phases in technical SEO. The first is the audit, which can cost between $300 to $5,000, depending on your website’s size and the severity of its issues. Most companies use a tool like Screaming Frog to perform a deep audit of your site. Once the results are in, they’ll provide you with a report containing the issues and how they can fix them for you.

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The next phase is the implementation, which can be time- ($55+/hour) or project-based ($300+/project). While you can implement the suggestions yourself, you need to have experience in technical SEO to resolve the issues correctly. If not, it’s best to also get the company to apply the changes.

5. Ecommerce SEO

The goal of e-commerce SEO is to grow the organic traffic of your product pages and increase conversions. Agencies do this by featuring high-quality images, providing a detailed description for each, and improving the page speed of each.

From here, they need to group pages into appropriate categories and decrease their click depth. Doing these things help search engines find your pages much easier.

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Agencies must also address the most pressing e-commerce SEO issues. One of them is duplicate content, in which store owners could be using the same description for their identical products. These cause engines to not index the pages, resulting in lost organic traffic.

Another is keyword cannibalization, which happens when different pages on your site compete for the same keyword. Agencies can fix this by implementing faceted navigation or applying 301 redirects on the site. The pricing for Ecommerce can range from under $1,000 to $8,000 or more depending on your website’s size and requirements.

6. SEO Audits (and Consulting)

SEO audits help agencies understand how your website is currently performing on organic search. They look at how optimized your site pages are and what your link profile looks like. Regarding the latter, agencies use tools like Ahrefs to gather and compile the link data for you.

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To make sense of the audit report, SEO companies offer their consulting services. You can also hire an SEO consultant to do this for you. They use their expertise and experience to analyze the report and provide instructions on increasing your site’s organic rankings. However, they are not responsible for implementing the suggestions. You will have to inquire about their other services to apply the necessary changes to your site.

A comprehensive website audit that includes technical SEO can range between $650 and $14,000. The price may include the implementation of ideas depending on the agency. However, there are agencies like On The Map Marketing that do free audits for site owners. It provides you with everything about your site’s SEO and how to move forward.

7. Content Marketing

Agencies offering a well-developed content marketing strategy can help increase your site’s online presence for more leads and clients. They tap into organic search as their main traffic source by first conducting keyword research and identifying the intent of each, among other variables.

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They then assign the keywords to pages on your site and optimize for each. They will also determine the content type to publish for each, like blog posts, landing pages, videos, and more.

While waiting for the content to rank on Google, agencies can offer you PPC and social media marketing services. They will create ads for your pages and share them on Facebook, Twitter, and others for your target audience to see.

The important part of content marketing is consistency. Your SEO service provider must help you publish tons of relevant and high-quality content on your site. This explains why content marketing commands a high price tag, ranging from $5,000 to $25,000 monthly.

11 Top SEO Agencies Offering Affordable Small Business SEO

In this list, we showcase the best SEO agencies offering low-cost services. They will help you develop and execute an SEO strategy in line with your marketing budget.

1. On The Map Marketing

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On The Map Marketing has been helping small business owners grow since 2011. We started with helping attorneys with ranking their Google My Business. But now our offerings and expertise now encompass holistic SEO that covers all the bases: content, links, technical SEO, and website design.

Now we take pride in helping businesses across the most competitive niches — including personal injury law firms across metropolitan cities — scale their organic traffic and leads via search engine optimization.

You can contact us for a free marketing audit to analyze your site and identify “low-hanging” growth suggestions on how to make it perform better in SERPs.

Pros

  • Takes an educational consulting approach with their clients. If you’ve any questions about your SEO campaign, the account manager will love to help!
  • Monitors your local search rankings using in-house SEO software TrackRight to ensure a customer-friendly experience.
  • As a full service digital marketing agency, On The Map Marketing can also accommodate your PPC and website design needs (as you grow with us).
  • Has proof of efficacy across the most competitive metro markets in the nation.

Cons

  • SEO packages may feel expensive if you’re looking for the “cheapest” agency (if you want to learn more about SEO costs, here’s a breakdown of SEO pricing).

2. Ignite Visibility

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Ignite Visibility is an ROI-based marketing agency that offers a wide range of services to help your business website reach the first page of Google. It uses a proprietary digital marketing forecasting system called “Certainty” to review your website. The results will help them provide insights on how to make your website perform better in Google search.

Their starting package is $2k per month. But they can probably customize what you get in it as per your SEO needs.

Pros

  • They go above and beyond to help clients with their SEO like changing plugins on their WordPress site to improve performance.
  • The staff has an easy-going personality that makes working with them a breeze.

Cons

  • Clients say they need a more refined organization and communication process with clients.

3. Social SEO

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SocialSEO is dubbed the “#1 Digital Marketing Firm in America,” according to Upcity 2021 listings. The agency claims to have “Proprietary Processes” that enable them to generate more leads and customers for clients. It also has SocialSEO-Bot, another “proprietary optimization formula” that enables your business to rank higher than its competition.

The company caters to businesses of varying sizes and industries, judging from the local, national, e-commerce, and enterprise SEO services it offers. SocialSEO also serves content and marketing amplification services to get the word out about your business directly to your target audience.

The agency can create an SEO strategy for you at a rate of $2,000 or less if you fill out its contact form.

Pros

  • Strives to communicate with clients and always keeps them in the loop.
  • Provides a dedicated account manager per client who will answer all concerns.

Cons

  • Its SEO services can get a bit expensive.

4. The SEO Works

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The SEO Works is a London-based company dedicated to providing clients with a digital marketing strategy to give them greater online visibility. It starts with its SEO services, as the agency will develop a plan for your business using the three core SEO practices: “content generation, links, and technical optimi[z]ations.” The account manager will send monthly reports showing how effective the SEO plan is based on organic traffic and keyword rankings.

The company’s SEO experts have worked with clients in varying industries like healthcare, automotive, manufacturing, and more. It also accommodates businesses of varying sizes–the rate it accepts from clients ranges from £1,000 to £20,000 and above according to its contact page.

Pros

  • Makes an effort to understand your business, which helps them provide you with SEO techniques to amplify your marketing and sales.
  • Professional account managers discuss SEO with clients in an easy-to-understand manner.

Cons

  • Campaign updates and communications are not always on time for some clients.
  • Meetings were either delayed or rescheduled.

5. SEO.com

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If you’re looking for an agency that offers result-driven SEO services, SEO.com is it. This US-based company has been in business for 12 years thanks to following “Google E.A.T best practices.” Its white hat tactics not only help its clients increase their organic traffic but also prevent them from incurring penalties from search engine algorithms.

It also provides each client with a custom SEO plan with the help of dedicated specialists analyzing your site and its competitors. Finally, you can access its reporting dashboard to view the campaigns it launched for your site.

You can inquire about its local, national, and enterprise SEO services ranging from $500 to $3,500 in its contact form.

Pros

  • Takes time to understand your business and learn about your products before making SEO suggestions.
  • Very precise and professional approach to client SEO.

Cons

  • A few timing issues with communication.
  • Can get a bit more expensive than other affordable SEO agencies.

6. Straight North

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Straight North is an online marketing agency that helps businesses of all sizes effectively reach their target audience. It does so by launching successful client campaigns through its local, national, e-commerce, and enterprise SEO services. The company can do this by using only the latest proven techniques for acquiring authoritative backlinks and publishing high-quality content for clients. It then uses its GoNorth! reporting platform to gauge your site’s SEO performance based on the most relevant metrics.

Straight North’s SEO services start at $1,500, although the average rate it charges clients is between $4,000-$8,000. To help develop a reasonable package for you, it will discuss your business and SEO goals first.

Pros

  • Reporting tool gives clients a centralized place to view all the campaign progress and results.
  • Shows that they want their clients to succeed by responding to every query.

Cons

  • The content submitted to some clients did not align with their brand, which shows a lack of understanding of the industry.

7. Mainstreethost

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Mainstreethost aims to make SEO and digital marketing simple and flexible for customers. The agency offers SEO packages that aim to build a strong foundation for your website so it can rank higher on Google search. It does so by following its “10 steps to SEO success,” from identifying your goals to reporting and refining your strategy.

Price starts at $99/month, in which the company will develop a low-risk growth plan for your business. The rate increase to as high as $999/month for custom solutions and full-service packages. All prices are billed annually. The company also provides specific solutions like local, e-commerce, and technical SEO services.

Pros

  • Knowledgeable about SEO and will try to help you every step of the way.

Cons

  • The agency didn’t communicate with customers on time.
  • Little to no updates on the campaign progress for some clients.

8. Outerbox

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Since 2004, Outerbox provides clients with a data-driven approach to digital marketing, helping them earn more for every penny they spend. The agency’s SEO services focus on e-commerce platforms like WordPress, Magento, Shopify, and more. From here, its SEO specialists plan and execute proven strategies for your site based on the gathered information.

Once the campaign results are in, Outerbox gives you an interactive report about completed and upcoming SEO tasks. This allows you to know which tactics worked and what the agency is doing to help you grow your online store’s organic rankings faster. Its support team will also schedule monthly calls with you to discuss the report and communicate the agency’s progress with your site.

Pros

  • Very professional and cares about helping its clients to rank on Google.
  • Organization and communication with customers are top-notch.

Cons

  • Lots of steps are involved in their ordering process.

9. The Hoth

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The Hoth is one of the most popular agencies that provide affordable digital marketing services. Among the services it offers, Hoth X is its “fully-managed, advanced SEO service.”

A personal SEO expert from the agency will design a campaign customized for your website before scheduling an onboarding call with you. The strategy may contain keyword research, content creation, link building, and others. After completing your order within 30 days, the Hoth tracks the results and sends you a follow-up report about the process.

The lowest monthly budget the Hoth takes in as clients is $500. This goes on top of the monthly management ($100) and 1-time setup ($250) fees you must pay. Both fees increase if you have a higher monthly budget.

Pros

  • Helpful account manager is ready to address your concerns.
  • Open and transparent about their prices and your orders.

Cons

  • Content quality is not always up to standards.
  • Disabled its live chat support.

10. SEO Reseller

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SEO Reseller offers white-label SEO services to agencies who want to rank their client websites on Google. But you can still use its SEO packages to improve your site’s SEO. First, you must sign up for an account to access its dashboard and set up a campaign for your site. Next, you’ll have to take a 30-minute call with their team. This helps them understand your needs and propose packages you should consider getting.

The site offers ala carte services for one-time tasks like setting up GA4, link cleanups, etc. These cost between $125 to $1,000. Its packages range from $300 to $1,000+, depending on the scope and task. You can access its complete pricing list from its dashboard.

Pros

  • Has a free SEO audit tool you can use in the dashboard for unlimited sites.
  • Create a campaign for your site where you can monitor its keyword rankings and connect with your Google Analytics

Cons

  • Customer support is lacking and not transparent.
  • Late to complete orders and projects at times.

11. FATJOE

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Another popular internet marketing agency, FATJOE offers SEO, link building, and content writing services that fit your budget.

Each service has a clear pricing structure that quantifies the deliverables you’ll receive from your order. For instance, its local citation service has multiple tiers available. The lowest is at $67 for 25 citations, followed by $101 for 50 citations, and so on. All its services also show you the estimated delivery date if you buy now.

More importantly, FATJOE offers a 100% money-back guarantee for some services. This removes the risk from you and pressures the agency to do an excellent job.

Pros

  • Quick and smooth ordering process.
  • Easy to manage orders and request revisions from their dashboard.

Cons

  • Some claim the links they bought were from “‘link farm’ type sites.”
  • The quality of orders may vary, although the agency can revise them for you.

How to Choose an Affordable SEO Company for Your Startup?

All the agencies above offer quality and affordable SEO services. But you want to hire one that can truly help your small business rank on SERPs. Below are ways to help narrow down your choice:

  • Review case studies – See if the client success stories the agency has on its site are in the same industry as yours. Also, check if the agency identified the client’s problems and how its team resolved them. Finally, look for organic rankings and traffic before and after the agency took up the client in the studies.
  • Check customer reviews – Visit the agency’s profile on review sites like G2, Clutch, and others. The idea is to find agencies that earned lots of 5-star reviews from customers. Also, read the pros and cons of each review to get a better idea of what to expect from the agencies.
  • Reach out for a discovery call – Here, the agencies will try to learn more about your business and provide ways to increase your site’s organic rankings. Use this opportunity to learn more about their expertise by asking questions about SEO. Compare their answers to see who you’re most comfortable working with.

Kick Off SEO With On The Map Marketing Today!

We at On The Map Marketing fit the bill as the cost-effective SEO agency for you. Our case studies show how we increased our clients’ organic traffic regardless of industry. We also have received hundreds of positive customer reviews on G2, Trustpilot, and others. So, if you want to experience our 5-star SEO services that suit your budget, get a free marketing audit from us.

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How to Use Link Insertions for Better SEO Link insertions are one way to build

Buying backlinks cheap can be a great idea if you want to increase your rankings, but there’s an art to it. You need to be careful when choosing how and where to buy backlinks to get the best results, because not all backlinks are equal (even the cheap ones).

True, we said in this post about traffic vs. domain authority that bought links are usually a no-go. But that’s because most people don’t go about it the right way.

If you’re looking to build your website’s authority using SEO , buying backlinks is a good idea, if you follow our best practices.

Here’s a closer look at what are backlinks, why you want to buy backlinks cheap, and how you can do it successfully.

What Are Backlinks?

Backlinks are links from other websites that point back to your website. Backlinks are important because they’re a sign of credibility and trust, which means Google (and other search engines) take this into account when determining where your website ranks in search results.

SEO Benefits of Backlinks

Backlinks are SEO gold. They make you appear more credible because other websites show they trust your content by linking to it.

The more backlinks you have, the higher your site usually ranks on search engine results pages (SERPs). Your website may look more credible compared to a website that doesn’t have as many backlinks but has similar content as yours, and that can be the deciding factor when choosing how to rank you.

In addition, backlinks help drive more organic traffic to your site. When other sites link to your website, you have a chance to earn referral traffic and get more eyeballs on your brand.

How Do You Get Backlinks?

Getting backlinks to your website can happen in one of four ways:

  • Organically (the publisher decides to link to your site at their own discretion)
  • Guest posting (you write content for third-party sites and link back to your own website)
  • Outreach (you contact websites and ask them to link to you)
  • Backlinking services (you pay for backlinks)

Backlinking services may use guest posting and outreach as part of their strategies. The difference is that it’s done for you, so you can focus on results.

Why Buying Backlinks Is a Good Idea

There are lots of reasons why buying backlinks is a good idea. Aside from the benefits of backlinks, you might buy backlinks if you:

  • Have a new website and want to earn backlinks and rankings quickly
  • Aren’t getting organic links to your website
  • Want to improve your SEO in a short time period
  • Want to save time and money by not having to do your own outreach
  • Want free traffic from relevant sources to your website
  • Are struggling to get backlinks on your own

Buying backlinks is a proven strategy that works well in both organic and paid search results (especially Google).

Also, contrary to popular belief, buying quality backlinks has no negative impact on SEO. It can help you achieve higher rankings in Google because it gives you an advantage over competitors who don’t have as many links coming from authoritative sources.

The key is to prioritize quality links . You can achieve this even when you buy cheap backlinks, as cost isn’t the only factor to consider. You simply need to know what to look for, which we’ll cover more in just a moment.

The Old Way of Building Backlinks

Backlinks have been a big part of SEO for many years, and the practice looked very different in the early days compared to today. You might have heard of these tactics to build backlinks, but be warned they’re not the best options:

PBNs

Private blog networks (PBNs) are a great way to build links that look natural and can be a low-cost way to get backlinks.

However, building and managing PBNs is time-consuming and can be expensive if you want them to look legitimate. For example, one of the most popular PBNs on the market costs $99 per month for access to their private network of sites with over 1 million subscribers on blogs from leading publications such as Forbes and Harvard Business Review.

Forum Profile Links

Forum profile links are one of the easiest ways to get backlinks. They can build your brand, drive traffic, and establish yourself as an authority in your industry.

However, you need to be careful that you don’t violate the forum’s terms of service when using forum profile links. If a blog post or article is considered spammy according to the rules set forth by a forum’s moderator team, then it could get flagged and removed from the site entirely.

Article Directories

Article directories are one of the most popular ways to build backlinks, and for good reason: they’re easy to find, easy to submit your website to, and can be a great way of getting backlinks from reputable sites. However, there are also some downsides.

Article directories aren’t always relevant to your site’s content; if you write about fitness but submit articles about dog training, then it’s unlikely that you’ll get much traffic or keyword rankings from that article directory.

If you have a low-quality site (according to Google), then submitting articles through article directories won’t help build any authority—in fact, it can hurt because those links will be counted as spammy by Google and other search engines.

3 Better Ways to Build Backlinks Cheap

SEO is constantly evolving, along with Google’s algorithms and priorities. What used to work well in SEO (like keyword stuffing) is considered risky today, and it’s essential to know your best options when it comes to improving rankings.

Let’s explore three methods to build backlinks cheap that still work today and are much less risky than old-school methods.

1. Guest Posting

When it comes to link building, guest posting is a great way to get links. When you guest post on someone else’s blog, the owner of that site will typically provide you with two things.

First, an introduction to their audience. You’re being allowed into their space and given a megaphone. This will allow you to easily introduce yourself and your business while exposing your target audience to new information they might not have been aware of before.

Secondly, you get a link back to your own website or landing page (if applicable). This link lets search engines know where they should direct traffic when people search for something related to whatever subject matter was discussed in the post–which can improve both ranking and traffic!

Remember, you need high-quality guest posts to rank highly. Avoid low-quality rehashed content so the publisher will be willing to publish your content and even invite you to publish again.

2. Niche Content

Another method is to reach out to sites in your niche (but not competitors) and see if they will link to your website. To do this, you’ll need a clear and compelling reason to encourage them to link to you, like these:

  • Find content on their site where a link to your content would fit naturally
  • Find a broken link on their site that they can replace with a link to your content
  • Offer to provide a testimonial or do a case study if you have used their product/service

Some sites will take you up on their offer, especially if you make it easy for them to do so. You want to clearly state what’s in it for them and give them everything they need upfront to handle your request. The less friction for them, the more likely you’ll get what you want.

3. Backlinking Services

If you don’t feel that cold outreach is your strong suit, you can hire a backlinking service to do it for you. Backlinking services like SEOJet have established partnerships with myriad publishers and websites across industries, making it easier to get you backlinks at a low cost.

They do the heavy lifting of creating content, choosing anchor text, and reaching out to website owners. They also have the expertise to ensure each website reflects your audience and goals, giving you higher-quality links.

What to Consider When Building Backlinks

No matter how you choose to gain backlinks, there are a few points you’ll need to align to make your backlinks pay off. Here’s how you can tell the difference between and high-quality backlink vs. a low-quality backlink—and it has nothing to do with cost.

The Source

There is no shortage of backlink services to choose from. Some of them are legit; others just want your money (and might harm your website). But it’s somewhat easy to tell the difference.

Simply ask how they go about building backlinks.

Listen for white-hat indications, such as:

  • Link relevance
  • Authority of the referring domain
  • Monthly traffic of the referring domain
  • Link context
  • Trustworthiness of the referring domain

If they’re asking questions about your website, audience, and goals, take it as a good sign.

Also listen for black-hat indications, such as:

  • Link-for-link exchanges
  • Spammy websites
  • Foreign websites
  • PBNs
  • Extremely low costs and/or lots of links for the same price
  • Guaranteed links

Be wary of services that guarantee placement on a specific website, especially if it’s popular. This might indicate they have publishing rights to that site, but they’re likely selling links without considering your audience and the context and relevance of the link.

Remember, link building is a time-consuming process and can take lots of legwork before you see any results.

If it sounds too good to be true, it probably is.

Topical Relevance

When you want to buy quality backlinks, relevancy is king. If a link is relevant, that means it’s closely related to the content on your site. For example, you’re selling pet supplies online and someone links to your site from their blog post about dog training. That link has high topical relevance.

Relevance also extends to keyword intent and backlink strategy. If someone searches for “brown dogs,” for instance, any links related to brown dogs are considered highly relevant. This can be tricky because keywords change over time and vary in popularity by region (and all sorts of other factors).

There are tools available (like Ahrefs and UberSuggest) that track keyword popularity and help keep track of changes over time so that you don’t have to worry too much about keeping up with them yourself!

Link Location on the Page

The location of a backlink is extremely important. The closer your link is to the beginning of your article, the more powerful it is.

Therefore, when buying backlinks cheaply through Fiverr or another platform, make sure that you get links that are as close to the article’s beginning as possible.

Editorial Guidelines

The blog’s guidelines will give you some idea of what style you need to adhere to. But the best way to align your content with the site is to read their content. You won’t see good results from your link building if your link looks out of place in the content. It’s best to make it feel natural, not forced.

Next, see how much traffic the blog gets and whether their niche is relevant to yours. If you are in fashion and they write about finance, that probably will not work out well for you.

Also, check out the authority of the blog—how long has it been around? How many links do they have pointing back to them? Do people trust what they say?

You can use Moz’s free tool to check a website’s Domain Authority. The higher the DA, the more authoritative it appears to search engine algorithms.

There is no point in spending hours following editorial guidelines for a site that is not valued in your niche community.

Anchor Text

The anchor text is the clickable text (usually highlighted in a different color) that people click to go to your content. This text is super important because it adds context for search engines to know what the link is about.

So, what should the anchor text say?

We cover this topic more in-depth in our article, How Many Backlinks Does a Website Need? . But generally speaking, you’ll want to use a mix of:

  • Branded anchors (like your business name)
  • Keyword-specific anchors (the primary keyword of the linked web page)
  • Generic anchors (like Click Here)

At least half of your anchor text should be related to your business or brand name. This is what most people will link to organically, so it looks more natural when your purchased backlinks include these, too.

Buying Backlinks Is a Good Idea if You Know How To Do It

If you are going to buy backlinks, do it right. Be sure to follow these guidelines so that you can get the best deals on link building and avoid wasting time or money on bad deals.

Know the difference between good and bad backlinks. Bad links are usually low-quality (such as those from foreign sites). Good links come from high-quality pages, like those with helpful content. Ask which sites they have access to, then check those sites for yourself to see what type of content they publish. You’ll quickly find whether it’s a good fit for you.

Always check the quality of the links you buy. The easiest way to do this is by using a tool such as Ahrefs or Majestic SEO that shows how many other websites are linking to a page before buying their services.

Buy Backlinks Cheap Because They Are Great

The key to buying backlinks is knowing how much you’re willing to invest in the process. The more money you spend on this type of service, the more likely it is that your site will get better rankings and drive more traffic.

But that doesn’t mean you need to spend a lot of money—there are many affordable options out there if you know where to look and how much work they require from you beforehand. So yes, you can buy backlinks cheap!

For more on our guest post service and how we can assist you today, check out our demo !

How Much Do Backlinks Cost [2024 Update]

We originally wrote this post in 2021. Back then, the cost of a backlink averaged between $300 and $500. Since then, however, we’ve had several global events affect the prices of basically everything and anything.

So, the question is: how much do backlinks cost in 2024?

You’d imagine that the price drastically changed from 2021. But that may actually not be true.

Here’s what the prices actually look like.

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How Much Do Backlinks Cost in 2024?

In 2024, the cost of a single, medium-quality backlink averages just around $300.

Our prices pretty much reflect this. They range between $180 and $380 per link placement, which equates to an average price of $280 per backlink. (But we also offer bulk discounts.)

However, it’d be more accurate to say that backlinks can cost anywhere between $100 and $1K+ in 2024. There’s obviously a huge gap between those two numbers, and there are good reasons why that’s so.

Like with most things in life, quality usually costs more, so high-quality backlinks will cost more than low-quality ones. A link-building agency may also simply want a higher margin, so they’ll charge more for their services.

In short, there are many factors that influence the price of backlinks. We’ll discuss them in more depth below.

Before we get to that, let’s see how the current cost of backlinks compares to that in previous years. You’ll probably be surprised to hear that it’s not so different.

In fact, it may even be somewhat lower:

  • 2018/2019: SociallyInfused Media found that the cost per link was $291.55. However, once they removed the marketing niche from the calculations, the cost rose to $391.55. – Read here.
  • 2022: Ahrefs found that the cost per niche edit was $361.44. But, to be fair, they also found that paid guest posts were much cheaper; $77.80, on average. – Read here.

There are two important things to take away from this:

  • (1) The price of backlinks stayed more or less the same since at least 2018, and
  • (2) The price of backlinks varies greatly depending on many different factors, such as link type and quality.

Let’s examine these factors in more depth.

TL;DR: You can expect the price of an average backlink to be around $300 in 2024.

What Influences the Cost of Backlinks in 2024?

The cost of backlinks in 2024 depends on several factors:

  • Backlink quality, usually determined by the linking sites’ DR and DA scores,
  • Backlink type, such as niche edits vs. paid guest posts,
  • Other factors, such as your brand’s reputation.

First Factor: DR and DA Link Building Pricing Scales

The cost of a backlink is often based on DR and/or DA scores of a site that will host the links. Both are used to measure the quality of a link coming from that site.

  • DR (Domain Rating): Measures the strength of a site’s backlink profile. Scores range between 0 – 100; high scores indicate a high-quality profile with a significant number of backlinks.
  • DA (Domain Authority): Predicts how likely a website will rank on the SERPs. Scores range between 0 – 100; high scores indicate a high likelihood of ranking.

DR is mainly based on the quality and the number of backlinks. DA, on the other hand, is based on a number of factors — linking root domains, domain age, quality of incoming and outgoing links, and so on.

So, how do these scores determine the price of a backlink? Here’s a general rule of thumb:

Backlinks with high DR and DA scores are more expensive than backlinks with low scores.

College backlinks, for example, are typically considered high-quality because their .edu domains are highly reputable — but they aren’t always cheap.

Of course, there are exceptions. Every link building service can determine its own rates. But charging more for links with lower scores simply doesn’t make sense.

Service providers may base their prices on either of these metrics. But which one should you use to assess the quality of a link?

Our suggestion: use both.

Both scores are important and contribute to the quality of a link.

Plus, you’ll be able to check them for free with Moz and Ahrefs as long as you don’t exceed the monthly entry limits. Find out how to do this in the section on finding high-quality links.

Second Factor: Backlink Type

As the aforementioned Ahrefs’ study indicates, there’s a big difference between the cost of niche edits and paid guest posts.

(A quick refresher if you need it: paid guest posts are, on average, 4.6x cheaper than niche edits.)

Then, there are also sites that will publish your guest posts for free—or even pay you for them. But such sites are few and far in between, and often don’t have great domain ratings or authority.

For example, here’s a response we got after contacting a website that didn’t seem to charge for guest posts:

Example response to a guest post outreach email

So, obviously, even if it doesn’t seem like that at first glance, most sites actually do charge for guest posts.

The price varies for other types of links, too. For example, image links can be cheaper or, less likely, more expensive than text links. Contextual links are also typically more costly than, for example, profile links, and so on.

Other Factors That Influence The Cost Of Backlinks

Various other factors can influence the price of backlinks, too. Here are some:

  • Brand reputation: If you have a well-established brand, you may be able to drive the price per link down.
  • Content quality: Sites that have first-class content usually have first-class rates. Plus, they receive many link building inquiries, so they can be picky about who they work with. If you want to get backlinks at a cheaper price, you could choose sites with lower- or medium-quality content. (But be aware that this will influence your results.)
  • Industry: For example, backlinks are traditionally more expensive for industries directly related to money.
  • Agency fee or in-house team expenses: There are additional costs that come with link building. Take those into account too.

In-House vs. Agency Link Building Pricing Scales

So, yes—another fee to take into account is the cost of overhead, i.e., the cost of having an in-house link-building team or hiring an agency or a contractor.

Having an in-house link-building team is bound to get you a sizable number of links every month. But it’s not cheap.

Besides paying your staff — and other expenses that may come with having employees, like rent and utilities — you’ll also need to pay for the necessary software.

For starters, you’ll need SEO tools, such as Moz or Ahrefs, and outreach tools like Buzzstream or Hunter.

That’s why, in most cases, agencies are more affordable than in-house teams. We say “in most cases” because agency rates can significantly vary; price points may range anywhere from $5,000 to $20,000 per link building campaign.

Agencies are also usually more effective because they follow link-building procedures they’ve already tested and perfected with their other clients. In-house teams often need more time to drive results.

One thing to note, though, is that many agencies—us included—charge one flat rate which already covers their fee. So, you usually don’t have to worry about extra costs.

Should You Buy Backlinks? Natural vs. Paid Link Building

Now that we’ve determined how much backlinks cost, let’s see if you should buy them in the first place.

Well, first of all, you should know what the alternative is—earning backlinks organically. This is called natural link building.

Both natural and paid link-building can benefit your business in at least three ways:

  • Increased brand awareness: Link building lets you reach a wider audience through other people’s sites.
  • Higher rankings on SERPs: Backlinks help search engines discover new sites and determine how high they should rank. More backlinks = higher rankings.
  • More conversions: Brand awareness and high rankings will bring your site more traffic to convert. Even if your conversion rate stays the same, your bottom line will likely improve.

Although they share some similarities, natural and paid link-building are different in many ways. We’ll go through the most crucial differences below to help you choose the better option for your business.

Natural Link Building: Pros & Cons

Natural link building refers to earning backlinks instead of paying for them.

You can earn them by publishing high-quality content that other bloggers and site owners want to link to because it makes their content more valuable.

  • Example: In this post, we’ve linked to Ahrefs’ study on link-building prices in 2022. We’ve done so because we believe it will be useful to our readers, and not because Ahrefs paid us to do so.

Pros

Here are some pros of natural link building:

  • Decreased costs: As we’ve said, natural links are earned — not bought.
  • High-quality traffic: If someone links to your content because it’s valuable to their audience, it’s likely that the traffic you’ll get is very interested in your industry (and, hopefully, your products and services, too).

Cons

Here are some cons of natural link building:

  • It’s slow: You can consistently make first-rate content, but you won’t get backlinks until someone notices it and decides to link to it. This may take months or years, or it might never even happen.
  • Unpredictable results: You never know when someone will link to you. You also can’t know if their sites will be high or low quality, and how much their backlinks will actually benefit you. So, most people can’t rely on natural link building for steady results.
  • Falling behind your competition: (Paid) link building is a widespread SEO practice. You can fall behind your competitors if you’re relying solely on natural links.

Paid Link Building: Pros & Cons

Paid link building is about buying backlinks instead of earning them naturally. It works like a simple business transaction – after the buyer pays for a link, bloggers, site owners, or link builders link to their site. That’s it.

  • Example: If Ahrefs had paid us to link to their study in this post, that would be paid link building.

Pros

Here are the pros of paid link-building:

  • Faster results: If you pay for a link, you get it immediately. There’s no waiting until someone notices your world-class content.
  • Competitiveness: As mentioned, your competitors are probably already paying for links. Doing so yourself will help you keep up.
  • Zero time wasted: With paid link building, you don’t have to spend time forging relationships with site owners and bloggers in hopes of getting a backlink one day. You should get a link within several days of your transaction; that’s it.

Cons

Here are some cons of paid link building:

  • Can be risky: Google doesn’t encourage paid link building. In fact, they sometimes penalize sites that go about it in the wrong way.
  • Potential to waste money: Paid links won’t pay off if they’re low quality. So, before you buy them, you should know how to assess link quality.

How to Buy Backlinks (Or Build Them Via Outreach)

You have two options when it comes to link building:

  • Buy a link directly: Buy guest posts, sponsored posts, link placements, etc., on SEO marketplaces.
  • Build links via outreach: Pay someone to contact bloggers and site owners and arrange link placements (or do it yourself). This is link-building in its truest sense.

Each option has its pluses and minuses: buying links is faster; outreach can be cheaper and come with extra benefits.

For example, you could pay someone $70/hour to build links for you.

Three hours of their work would cost you $210 — which is still cheaper than the average price of a single backlink you can buy. Besides that, if you do outreach the right way, you’ll have new contacts you can collaborate with in the future.

However, note that this method has two significant drawbacks:

  • Firstly, there’s usually no guarantee that the person you hire (usually a VA) will manage to build you links.
  • Secondly, you may still need to pay an additional fee for the actual link placement.

Alternatively, you could build links via blogger outreach yourself. But beware: it’s nowhere as easy as it sounds. It takes time, effort, and some marketing knowledge.

But, no matter if you decide to build links yourself or buy them, it’s vital that you can:

  • Define what you need: How many links you need to rank;
  • Assess the quality of links: To ensure that you’re making a wise investment;
  • Track your results: So that you know if you’re getting the ROI you want.

This quick guide will help you do just that. We’ll try to give you the steps you need to take in both scenarios—i.e. if you’re buying links or building them via outreach.

0. Know Where To Buy or Build Backlinks

Knowing and deciding where you’ll buy or build backlinks will determine all the other steps you need to take.

When it comes to buying backlinks, there are two most popular options:

  • Working with link-building agencies, like ours. You can usually pay link-building agencies one, flat fee per link placement. As mentioned, some link-building agencies also offer bulk discounts. This option is great for you if you don’t want to pay someone to try to build your links—you only want to pay if they actually manage to do so.
  • Buying links from online marketplaces. Many websites are solely dedicated to advertising links for sale. You can usually find cheap links there, but the quality can be questionable.

Instead of directly buying backlinks, you can use tactics that will help you build them via outreach. Now, again, keep in mind that this doesn’t mean you won’t need to pay for these links eventually.

  • Hiring virtual assistants to do your outreach is often a cost-effective link-building strategy. However, as mentioned, most VAs don’t guarantee they’ll build you links. Also, you may need to pay extra for the actual link placements.
  • Doing your own outreach and asking for links is the cheapest, but also the most time-consuming link-building tactic. It also may not yield the best or fastest results.
  • Making appearances in podcasts, contributing to other people’s content,and practicing similar collaborative tactics can help you build links, too. They can also helps you build credibility. Still, finding the right collaboration opportunities can take time and may not be as straightforward as it sounds.

1. Determine How Many Backlinks You Need

You’ll need an SEO tool to determine how many links you need to rank. (Or you can have a link-building partner do that for you.)

To do that, you could look at keyword difficulty — a metric that tells you how difficult it is to rank for a specific keyword. The higher it is, the more links you’ll need.

You can enter your keyword in a tool like Ahrefs’ Keyword Difficulty Checker:

Comparison of easy and medium difficulty keywords on Ahrefs

Ahrefs also gives you an estimate of how many backlinks you need. Usually, this number is similar to the keyword difficulty. For example, according to Ahrefs:

  • you’ll need backlinks from ~8 websites for a keyword at 7 difficulty, and
  • you’ll need backlinks from ~22 websites for a keyword at 20 difficulty.

2. Conduct a Link Gap Analysis

Now that you know how many links you need, you want to find relevant sites that could host them. That way, you’ll avoid spending money on backlinks that won’t bring you high-quality traffic.

To find relevant sites, you can conduct a link gap analysis with an SEO tool like Moz’s Link Explorer.

You’ll get a list of sites that are linking to your competitors but not to you. This should help you pinpoint easy link-building opportunities because of two reasons:

  • Sites that are already linking to your competitors are more likely to link to you if you reach out.
  • These sites are probably related to your industry and have an appropriate audience.

After you finish your analysis, you’ll have a list of sites that are good candidates for hosting your backlinks.

3. Find High-Quality Links

Now you’re ready for the final step before you seal the deal — examining the quality of the sites you’ve collected.

Site quality is important because it determines the link quality.

(And you should double-check it yourself because your competitors may have chosen low-quality sites for their backlinks.)

One way to assess a site’s quality is to establish its DA and DR scores. We’ve explained what they are in the section on link building pricing scales.

To discover these scores, you can use Ahrefs and Moz. Simply enter the URL you want to examine:

Most SEO experts consider DA and DR at 20+ acceptable.

4. Plan Your Drip Dates

Drip dates are the dates on which you’ll introduce the backlinks you’ve built or bought.

But why would you spend time planning dates if you can have all your links published at once?

Google doesn’t encourage buying links. They would prefer you build them naturally. So, you should avoid raising eyebrows by getting 50 sites suddenly start linking to yours.

In other words, releasing many backlinks at once will signal that perhaps your links aren’t earned but bought — and this can lead to Google penalizing you.

That’s why you should release your backlinks slowly and methodically over time. So, again, plan your drip dates.

5. Track Your Results

The number one mistake people make is they don’t track their results after buying backlinks. We get that it’s not exactly the most exciting part of the process. But it’s crucial.

Without keeping an eye on your analytics, you can’t know whether your investment was worth it.

You can start or even stick to tracking only these metrics:

  • Page Authority: The authority of specific pages on your site should improve after getting backlinks that link to them.
  • Domain Authority: The overall authority of your domain should improve, too.
  • Organic and Referral Traffic: You should see a spike in organic and referral traffic because high-quality backlinks create more avenues to your site and help you rank higher on SERPs.

If you don’t see an increase in these metrics, chances are you’ve invested in a low-quality backlink.

There isn’t much you can do about it after you’ve paid for a link, as most sellers don’t offer guarantees or refunds.

What you can do is switch to another seller or, better yet, hire an expert who will assess the link quality for you.

Frequently Asked Questions

Should I buy backlinks on Fiverr?

We wouldn’t advise buying backlinks on Fiverr. Many case studies, like this one, have concluded that Fiverr sellers mainly deliver low-quality, nofollow links.

These won’t help you rank. In fact, they’ll probably hurt your backlink profile and your rankings.

Is it illegal to buy links?

No, buying links isn’t illegal.

Does Google care about backlinks?

Yes, Google cares about backlinks. It uses them as signals of authority. The more backlinks link to your site, the higher its perceived trustworthiness – and the higher your site will rank.

So, Should You Invest In Link Building?

You should invest in link building if you want to gain visibility and grow your audience. Nowadays, it’s virtually impossible to achieve those outcomes without backlinks.

But keep in mind that you need to know how to assess link quality before making an investment. Otherwise, you risk wasting your money.

The problem is that reliable assessment can take a lot of time and resources.

If you don’t know how to do it yourself — or just don’t feel like doing it — we can help. Schedule a free consultation today and discover how we can get you high-quality backlinks that yield results.

Best Link Building Services 2024

Best Link Building Services 2024

Link building is a crucial aspect of Search Engine Optimization (SEO) that can significantly impact a website’s ranking on Google. Websites that demonstrate authority, trust, and expertise are rewarded with high search rankings by Google. One way to achieve this is by acquiring backlinks, also known as hyperlinks from third-party websites, back to your website.

While there are many ways to build links back to your website, it is one of the most challenging aspects of an SEO expert’s job. Therefore, many businesses, including digital marketing agencies, hire professional link-building services from companies to help achieve this specific SEO task. However, it’s essential to be careful when investing in a company offering link-building services. Quality link-building services are not easy to come by, and many providers get low-quality links through spammy strategies that Google doesn’t like.

In this article, we will provide an overview of link building, its importance in SEO, and the best link-building agencies to help you ethically improve your SEO results.

1. Indexsy

Indexsy is a link-building service that specializes in niche edits. The company focuses on helping clients secure links they deserve with their existing content. The service operates in two steps: identifying a relevant post for the client’s site based on the metrics ordered, and reaching out to secure the link placement within the post.

The links that Indexsy secures for clients are already on pages that have garnered authority within Google’s index. This ensures that clients get a link from a post or page that has aged well and become authoritative in its own right.

Pricing

Indexsy offers different backlink building packages, including Starter Packages, Authority Packs, Traffic Packs, and Build Your Own. The Starter Packages are the most popular, and they have three packages: Niche Edit Package Beginner (5 links) for $290, Niche Edit Package Advanced (10 links) for $575, and Niche Edit Package Expert (50 links) for $2750.

The Authority Packs are the best backlink-building packages for high-referring domains. They include Niche Edits Authority Starter Pack (10 links) for $700, Niche Edits Authority Booster Pack (20 links) for $1350, and Niche Edits Authority Domination Pack (50 links) for $3000.

The Traffic Packs are the ideal backlink building packages if clients want more traffic to achieve the highest impact. They include Traffic Starter Pack (10 links) for $1200, Traffic Booster Pack (20 links) for $2300, and Traffic Domination Pack (50 links) for $5500. Additionally, Traffic Intermediate Pack (10 links) costs $1500, Traffic Advanced Pack (20 links) costs $2900, and Traffic Expert Pack (10 links) costs $7000.

Clients can also build their own package with Premium Single Link for $60, Premium Deluxe Link for $75, and Platinum Single Link for $90.

2. Rhino Rank

Rhino Rank is a UK-based link building service that offers its clients a range of affordable services, including guest posts and curated links, also known as link insertions or niche edits. Rhino Rank is considered one of the best link building services in 2024 due to its high-quality backlinks from authoritative sources.

Rhino Rank’s team of experts crafts effective link-building strategies tailored to various industries, contributing to enhanced online visibility and SEO performance. Their approach is white hat outreach, which means they follow ethical practices to build a client’s backlink profile.

Rhino Rank offers a variety of packages to suit different budgets and needs. Their services include:

  • Guest post outreach: Rhino Rank reaches out to relevant websites and blogs to secure guest post opportunities for their clients. This helps build brand awareness and authority while also generating high-quality backlinks.
  • Niche edits: Rhino Rank identifies relevant websites and blogs in the client’s niche and secures link insertions within existing content. This helps to boost the client’s SEO performance and online visibility.
  • Link building packages: Rhino Rank offers a range of link building packages to suit different budgets and needs. Their packages include a mix of guest posts, niche edits, and other link building strategies.

Overall, Rhino Rank is a reliable and affordable link building service that can help businesses improve their online visibility and SEO performance.

3. Fat Joe

Fat Joe is a well-known link building service that offers a range of services including blogger outreach, content creation, and link building. The company has been in business for many years and has built a reputation for providing quality services at affordable prices.

Some key features of Fat Joe include:

  • Affordable pricing: Fat Joe offers competitive pricing for their services, making them an attractive option for businesses of all sizes.
  • High-quality links: The company has a team of experts who specialize in building high-quality links that are relevant to your business.
  • Customized services: Fat Joe offers customized link building services that are tailored to your specific needs and goals.

Overall, Fat Joe is a solid choice for businesses looking for a reliable and affordable link building service. Their focus on quality and customization sets them apart from other providers in the industry.

4. HigherVisibility

HigherVisibility is a digital marketing agency that offers a comprehensive range of services to enhance businesses’ online presence for sustainable growth. The agency provides search engine optimization (SEO), content marketing, web design, pay-per-click (PPC), and social media management services.

Founded in Tennessee, United States, HigherVisibility has worked with a wide range of clients, including ScripHessco, Restoration Roofing, Quest Software, LawnDoctor, OrangeTheory, and HatWorx, across various industries such as e-commerce, home services, finance, B2B, B2C, automobile, franchise, law, and real estate.

The agency has been recognized as the Best Full-Service SEO and SEM Agency by Forbes Advisor in January 2024, which is a testament to their expertise and dedication in providing high-quality services to their clients.

HigherVisibility has a team of experienced professionals who use a data-driven approach to develop customized strategies that align with their clients’ business goals. They also provide regular reports and updates to ensure transparency and accountability in their work.

Overall, HigherVisibility is a reliable and reputable agency that businesses can trust to improve their online visibility and drive sustainable growth.

5. From The Future

In the future, link building will continue to be an essential aspect of SEO. As search engines become more sophisticated, they will place even greater emphasis on the quality and relevance of links. Here are some trends to watch out for:

  • Automation: Link building will become increasingly automated, with tools and software making it easier to find and secure high-quality links.
  • Personalization: Search engines will continue to personalize search results based on user behavior, making it more important to build links that are relevant to your target audience.
  • Brand building: Link building will become more closely tied to brand building, with companies focusing on building relationships with influencers and thought leaders in their industry.
  • Content marketing: Content marketing will remain an important part of link building, with companies creating high-quality, shareable content to attract links naturally.
  • Social media: Social media will continue to play a role in link building, with companies using social networks to build relationships and attract links.

To stay ahead of the curve, it’s important to work with a link building service that stays up-to-date with the latest trends and best practices in the industry. By doing so, you can ensure that your website is well-positioned to rank highly in search results and attract high-quality traffic.

6. Citation Building Service: WhiteSpark

WhiteSpark is a digital marketing agency that specializes in local SEO and citation-building services. They help businesses increase their online visibility and attract local customers. With data-driven solutions and exceptional service, WhiteSpark is a reliable and trustworthy option for citation building.

WhiteSpark offers a variety of citation building services, including:

  • Local Citation Building: They help businesses build citations on high-quality, authoritative local directories to improve their local search rankings.
  • Local Search Audits: They conduct a thorough audit of a business’s online presence and provide recommendations to improve their local search visibility.
  • Citation Cleanup: They help businesses fix incorrect or inconsistent citations to improve their local search rankings.

WhiteSpark’s citation building services are data-driven, meaning they use proven strategies and techniques to help businesses improve their online presence. They also provide exceptional customer service, ensuring that their clients are satisfied with their results.

Overall, WhiteSpark is a reliable and effective option for businesses looking to improve their local search rankings through citation building.

What Characteristics Make a Great Link-Building Company?

When looking for a link-building company, it is essential to find one that can deliver quality links that will help your business grow. However, it is equally important to know what to expect from the company you choose to work with. Here are some characteristics that make a great link-building company:

a). Discovery Session

A great link-building company will start by understanding your business needs and goals. They will work with you to customize a strategy that will work best for your business. This process usually starts with a discovery session where you can share your exact business needs and goals.

During the discovery session, the link-building company will take the time to understand your business and the industry you operate in. This will help them to develop a customized link-building strategy that is tailored to your specific needs.

b). Research & Strategic Recommendations

After the discovery session, the link-building company will conduct in-depth research to identify the best link-building opportunities for your business. Based on your business needs and goals, they will provide you with different strategic link-building recommendations that are best suited for your business.

The link-building company will share this information with you via email or over a discovery call. They will also take the time to explain the recommendations and answer any questions you may have.

c). A Contract with Project Deliverables

Once you have agreed on the link-building strategy, it is important to get a contract in place. The contract should outline the details of the project, including deadlines, resources needed, deliverables, and budget. This will ensure that both parties are on the same page and that the project runs smoothly.

A great link-building company will ensure that the contract is clear and detailed, leaving no room for confusion or misunderstanding.

d). Client Onboarding

The onboarding process is an essential part of working with a link-building company. It sets the stage for working with you to achieve your link acquisition and related business goals.

During the onboarding process, you will share your website, blog, and analytics with the company based on your work scope. This will help the company to understand your business better and manage your project more efficiently.

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A great link-building company will take the time to understand your business needs and goals and work with you to develop a customized link-building strategy that is tailored to your specific needs. They will provide you with different strategic link-building recommendations, outline the details of the project in a clear and detailed contract, and manage your project efficiently during the onboarding process.

What Should You Consider When Hiring a Link-Building Company?

When it comes to hiring a link-building company, there are several factors you should consider to ensure that you get quality links that will help your website rank higher in search engine results pages (SERPs). Below are some of the most important considerations to keep in mind:

a). Analysis

One of the first things you should look for when considering a link-building company is whether they perform a detailed competitor analysis. This analysis should help the company determine the number and type of links that other successful sites in your industry are building. By analyzing the competition, the company can develop a strategy that will help you build better links than your competitors.

b). Pricing

Another important consideration is pricing. While most link-building companies offer various packages at different prices, you should be wary of prices that are too good to be true. If a company is offering links at a significantly lower price than other companies, this could be a red flag that the links may not be of high quality.

c). Bespoke Link-Building Strategy

The link-building company you choose should be able to propose a bespoke link-building strategy that is tailored to your industry. This strategy should include a roadmap that outlines how the company plans to build links for your website. By having a clear strategy in place, you can be confident that the company is working towards achieving your goals.

d). Samples

It’s always a good idea to ask for link samples and case studies from the link-building company you’re considering. This will give you a sense of the quality of their work and the types of links they are capable of building. By evaluating their work quality, you can ensure that they are getting links from high-quality websites.

e). Size of the Team

The size of the link-building company’s team can also be an important consideration. While larger companies may have more resources, they may also be more focused on scaling their business rather than building high-quality backlinks. Smaller companies may be able to provide more personalized service and focus more on quality.

What are Effective Link Building Services?

When it comes to link building, there are several types of links that can help boost your website’s traffic and rankings. The best link-building agencies will use a variety of these tactics to help you achieve your goals. Some of the most effective link building services include:

a). Guest Blogging

Guest blogging involves pitching to authoritative owners in your niche to write about a topic related to your business. While you can’t include a link to your site in the content’s body or on the author’s byline, this tactic can still help you build relationships with influencers in your industry.

b). Blogger Outreach

Blogger outreach involves contacting bloggers or journalists and showing them your content in an effort to get them to link back to your website. A good blogger outreach campaign will be personalized and targeted towards specific blogs and journalists.

c). Resource Page Links

Resource link building involves finding resource pages and getting them to list your business. This can help you build relevant links for your industry and improve your online presence.

d). Citation Link Building

Citation link building involves adding your business to relevant directories to improve your online presence and increase geo-relevancy. This tactic works particularly well for local businesses.

e). Broken Links

Broken link building involves discovering broken links on popular pages in your industry and creating better content to replace the broken link. This can help you build high-quality backlinks quickly.

f). Brand Mentions

Brand mentions involve reaching out to websites that have mentioned your brand and requesting that they link back to your site. This can help you build relationships with influencers and improve your brand’s online presence.

g). PR Links

PR links involve creating a unique angle about your business and distributing a press release to PR syndication sites for maximum exposure.

What are Link Building Tactics to Avoid?

While there are many effective link building tactics, there are also several tactics that you should avoid. These tactics can be risky and may even result in penalties from search engines. Some of the link building tactics to avoid include:

a). Low-Quality Article Directories

Publishing thin, low-quality spun content with a link to your site on article directories can be a risky tactic that may result in penalties from search engines.

b). Low Quality “Link Building Packages”

Backlink packages that focus on the volume of links instead of their quality can also be risky. These packages may be composed of links built using a single type of low-impact link-building technique or a combination of link schemes.

c). Private Blog Networks (PBNs)

Building a network of websites created to link out to other web pages can be a black hat link-building tactic that can result in penalties from search engines.

d). SEO Press Releases

Press releases written for SEO purposes rather than newsworthiness can be ineffective and may even

Frequently Asked Questions

What are the top-rated link building services for 2024?

There are several link building services that have proven to be effective in 2024. Some of the top-rated services include Sociallyin, Siege Media, and uSERP. These services offer a range of link building strategies, including white hat outreach and guest posting. It is important to do research and choose a service that aligns with your website’s goals and values.

How do effective link building strategies differ in 2024?

Effective link building strategies in 2024 prioritize quality over quantity. It is no longer enough to simply acquire a large number of backlinks. Instead, it is important to focus on building high-quality backlinks from reputable sources. This can be achieved through tactics such as guest posting, broken link building, and outreach to industry influencers.

What should one expect to invest in link building services this year?

The cost of link building services can vary greatly depending on the provider and the scope of the project. Generally, businesses should expect to invest several thousand dollars per month for a comprehensive link building campaign. It is important to keep in mind that the cost of link building services is often a reflection of the quality of the service provided.

How has the importance of link building evolved in current SEO practices?

Link building has always been an important factor in SEO, but its importance has evolved over time. In 2024, link building is still a critical component of SEO, but it is no longer enough to simply acquire a large number of backlinks. Instead, the focus has shifted to building high-quality backlinks from reputable sources. This requires a strategic approach and a commitment to creating valuable content that is worthy of backlinks.

What are the characteristics of a reputable link building service provider?

A reputable link building service provider should have a proven track record of success, a transparent pricing structure, and a commitment to using white hat tactics. They should be able to provide case studies and references that demonstrate their ability to deliver results. Additionally, they should be willing to work closely with their clients to understand their goals and develop a customized link building strategy.

How frequently should a website acquire new backlinks for optimal growth?

The frequency of acquiring new backlinks can vary depending on the website and the industry. Generally, it is recommended to acquire new backlinks on a consistent basis to maintain and improve search engine rankings. However, it is important to prioritize quality over quantity and to avoid acquiring backlinks from spammy or low-quality sources. A reputable link building service provider can help develop a customized strategy for acquiring new backlinks on a consistent basis.

How much do backlinks cost in 2024?

I created the Marketing Experts Hub to simply explain marketing, cover business topics, and software for marketers with a pinch of opinion.

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Table of Contents

On average, backlinks cost over $300 each in 2024, and I do expect this to increase due to inflation.

While there is no single price you “should pay” for a link, you should expect a medium quality link from a website of DR50-70 to cost around $300.

The reality however is much more murky. The price of links can fluctuate anywhere from $50 to $1000, with many websites costing way more.

Link-building costs breakdown to a table. How much would it cost to build a link-building team, hire an SEO agency, or do PR linkbuilding.

Webmasters, agencies, and freelancers have to increase prices as their costs are growing, and SEOs are paying the price.

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What Influences the Price of a Link?

Be wary of scammers and low quality websites…

In most cases, a seller or link building service provider will value the links based on the Domain Authority or Domain Rating.

In this article, I will focus on Ahrefs’ Domain Rating (DR) system, as it’s my go-to quick metric when working with link-building. However, no system is perfect. It’s a good idea to stick to one system/metric in order to evaluate different websites, whichever you choose.

Here are the factors that should influence the value of the link (not always the price):

  • DR / DA
  • Content Quality
  • Domain / Page Quality
  • Topic Relevance
  • Organic Traffic
  • Links to Page
  • Country / Language / Market

DR / DA: Domain rating is Ahrefs’ metric for overall domain strength in backlinks, while DA is Moz’s metric for the likelihood of a domain to rank in SERPs. I do suggest to read the corresponding articles to better understand what and how each metrics is being created.

Content Quality: Well-written, well-researched content written by people with the right expertise are better. This is a qualitative metric, meaning you need to act on your best judgement on what a helpful, well-written article or website is. Avoid fully AI-written websites, bot websites, or very thin content pages.

Domain / Page Quality: Both the domain and the page should be in good standing. Take a look at the design, DR / DA, page rating, traffic, and how the website is structured, what are they selling etc. If a website seems scammy, avoid getting a link from there.

Topic Relevance: If you are building links for a mom-blog, you probably don’t want a link from a blog about insurance. Relevant links will get you more value and help your content rank. Topics also influence link prices, as some topics are more expensive than others.

Organic Traffic: Focus on the page-level traffic, pages with traffic have more authority than pages with 0 traffic. You prefer an “alive” page to host your link than a “dead” one. While it might cost you the same, as a webmaster will value a link from a website at the same value as another, some pages are actually more valuable than others.

Links to Page: Traffic is not the only consideration, if a page has a lot of links some of those links’ value will also pass to the linked page as well. A well-linked page is better than an orphan page.

Country / Language / Market: The target country, language of the website, and purchasing power of the market also influences the price of links. Building links for a US-based audience in english-speaking websites is more expensive than building for the Greek or Argentinian market. The purchasing power of a country / language can change the average price of a link.

It’s a new, improved, and more transparent way to measure a website’s authority in the eyes of Google. Below is a screenshot from Marketing Experts Hub. As you can see I probably need to build more links. So, if you found this article useful, feel free to mention it by linking back 🙂

My page has only a handful of links, seems natural but it’s low with currently low organic traffic.

aDrks0OCiatBdwuwbE4OkAlHPgZzUf nGgHHibdxIZXZ9r2TuIb4YZmnudQqlHhKVMNxoHddcci

While, in comparison, here is the profile of Search Engine Journal. A well-distributed backlink profile, many domains & backlinks, and a more than healthy amount of traffic.

Dd7IgjWZqNYEPpKaxSxOPzVUEwTEqNI7PAvXfnLjKv9O5Z REdciDzDfgBgf lj2T22UlZ 7C1NV aNcn5fjh7JJLzdgmPL9L2aWf w4 MulGswE3p YCuVa fnff4zIwIoUC P02eyZZ6zRkOzzEpU

If you are using SEMrush, be sure to check its authority through SEMrush and check if there are any red flags.

Niche

Different niches price differently. That depends on the purchasing power of the niche and what other website owners in the industry charge..

One of the most expensive niches I know is gambling. If you ever talked with an SEO expert in Forex, iGaming, Casino, etc. you would know how expensive it is to build links in those niches. Many site owners do not offer links to these sites as they fear Google penalties.

On the other hand, niches with lower margins for monetization sell links for less. Your niche will be a variable to consider when prospecting for links and what you will need to pay.

Type of Links

Do-follow, no-follow, sponsored, may cost differently.

There are also SEOs who believe .edu links are more valuable, and a freelancer or agency may charge more for them.

Links from traditional press may not be “bought” but you could buy it as a sponsored or advertorial or through PR activity. Those links can be quite expensive, especially from top publications.

For example, a Wikipedia link is highly valued, but an agency or freelancer will ask more than $1000 to get it for you (depends on the niche).

Directory or citation links are often-times low-cost, but you will need a lot of them and from trusted directories to rank. There are many spammy, automatically generated, and low-quality directories out there!

Where to Buy Backlinks for Your Website?

There are many ways to acquire paid links. You can reach out to webmasters or bloggers yourself or pay a contractor to build them for you.

The cheapest way is to build an internal team. The efficiencies earned by having an internal link-building team can reduce the cost of link-building to 1/3 of what it would cost you to purchase them.

So, where to buy links?

If you can afford it and know how to build links yourself, an in-house team is the best way to go. The next best way is to outsource link-building to :

  • Link-Building Agencies
  • Freelancers / VAs
  • Reaching out to Webmasters (direct payments)
  • Marketplaces
  • Paid appearances:

Agencies tend to be more expensive than freelancers, but offer a more reliable service, and direct payments to webmasters are cheaper than marketplaces, but require you to do the sourcing and negotiation.

Let’s take a look at various ways to buy links and how that would affect the link building pricing.

Link-Building Agencies

There are many types of agencies that can help you build a good backlink profile with high-quality links. Those agencies are doing a number of activities to get links for their clients, depending on their specialisation, for example:

  • Guest posting
  • ABC exchanges
  • Public Relations campaigns
  • Link-building campaigns (e.g. outreach)
  • Citations

Be careful to use agencies that offer white-hat services and produce quality content if they are working with guest posting. Low quality links & black-hat services can cost you in the long run as you might get a penalty by Google.

I would not suggest using an agency who works with directories or PBNs, except if you are doing local SEO and have very trusted reviews for those agencies. Always avoid spammy, low-quality links, at any costs.

Also, be mindful that PR link-building strategies will bring a lot of no-follow links as well. Do not worry though for those, no-follow links also offer a lot of value, and I would not avoid getting them, as long as they are from good publications with relevant traffic.

Here are a few agencies I trust with link-building services and would suggest you work with:

Freelancers / VAs

Hiring a freelancer from Fiverr or other marketplaces or a VA is a cheaper way to outsource link-building. This is a good tactic for lower budgets and experienced link-builders who can do it themselves.

Reaching out to Webmasters

Site owners often list their prices or will offer a price if you reach out for a guest post. In that case, you can choose whether to pay their price, negotiate, or move on.

Buying links that way can be cheaper and help purchase a high number of links, but will require more effort and are time consuming.

Websites can ask anywhere between $50 to $500 to link back to your site, but larger publications will cost much more. While large publications don’t list this as a link-building service, it might be under a sponsored post or PR activity. Those links might be tagged as “sponsored” or “no-follow”, which many SEO experts do not really like, especially if they paid for them.

Marketplace Websites

There are websites that site owners can list their website for posting. This might be for writing or publishing a guest post, or just a link insertion. We recently did a review of Whitepress, you can see how the platform looks in the screenshot below and read our complete guide:

M91wMOV6CkbZZvXpizfhClQbyha3HTvl rTcuCzfFpfTKMTBiISP2m 9d7DdCc5ZUARsglJCmmDwpv IqVpm8uEtw2LpBTjZJzhrtRHXoMjd5wusTfQZIqvnq7

Another marketplace I have personally tried is Motherlink but had a terrible experience and would not recommend it.

Paid appearances

You might not have considered this, but paying to show up on podcasts, webinars, and other online events also comes with a link back to your site. Do not exclude podcasts & vlogs from SEO, as they also do offer do-follow links that will boost your search engine rankings as well.

Talk with the host on how your appearance will be promoted on their website, podcast, or YouTube channel, and negotiate on which page to send them, as well as the anchor text!

Appearances are costly, and are based on the audience of the medium. The higher the audience, the more expensive the appearance and the link you are getting.

Citations for Local SEO

My expertise is more on international SEO, but if you are buying backlinks for Local SEO, then, you need to include citations in your strategy.

In that case, Brightlocal is a tool that can help you manage and get some local citations, give it a try!

Is Buying Links Right for You?

Backlink building is essential to increase pagerank and rank in search engines. And, even with the average cost of links increasing over the past few years, paid backlinks should be part of your SEO strategy.

Focusing on only one strategy will create an unnatural backlink profile and with algorithm changes penalise your website.

Always look for high-quality backlinks, high-quality content, and websites with a growth trajectory, even if they don’t have high authority scores.

My favourite way of building links is ABC link exchanges, and the cheapest way to do link-building is by building a team that works on guest posting, does exchanges, and occasionally pays for links.

P.S.: You can download my link-building exchange template to skyrocket your link-building efforts!

Link-building is one of the main pillars of an SEO strategy, never forget your site’s technical SEO signals, and content creation. Not one tactic can work by itself.

Good luck with your link-building efforts 🙂

FAQs

How much does a backlink cost?

An average backlink costs around $300, but that depends on the type of link, niche, and the authority and traffic of the website.

Is it illegal to buy backlinks?

Yes, it is absolutely legal to buy backlinks, even though Google’s guidelines make it feel like a black-hat tactic.

Does Google allow buying backlinks?

Google considers buying backlinks as link spam. However, it’s not easy to recognize, and actually buying links is a good way to increase your website’s authority. Be sure to only buy quality links from trusted websites.

Do backlinks help SEO efforts?

Yes, backlinks are a ranking factor and can greatly boost SEO results. However, building links should be a part of a bigger content marketing strategy and the quality of links matters a lot. Only building links will not help your SEO efforts.

Nick Malekos

Nick Malekos is a rounded digital marketing who fell in love with content marketing & SEO. As a senior marketer in LearnWorlds, he has implemented multiple projects ranging from PPC to Lead Generation and created both live and self-paced workshops for a wide audience. Nick loves to create practical processes and great reporting, as is the foundation of a results-based marketer and can scale operations.

Link Building Pricing: How Much Does it Cost in 2024?

Link Building Pricing: What Should I Pay for Link Building Services?

You’re ready to hire a link building service. Cool.

These guys over here are charging $1,000 per link and those guys over there are promising a dozen links for $50.

Another group requires a minimum link building outreach retainer of $5k/mo.

The coupon-clipping section of your brain is pushing you to find the cheapest services possible.

But the Rolex-wearing section of your brain is tingling at the perceived luxury of a more expensive service.

We’ve all been there.

There’s a fundamental dilemma here, and it’s not just the tug-of-war between the competing financial intuitions in your head.

There may be some irrational variables in play, but in link building and guest posting, you often get what you pay for.

Cheap Link Building Service

So how can you make sure you’re getting high quality links without breaking the bank?

Table of Contents

What should you really be paying for link building services?

Spoiler: Good, High Quality Backlinks are NOT Cheap

Okay, let’s approach this from a high level first, and then start pinching pennies.

Link building is expensive.

Let’s look at some of the details that make it expensive.

Cost of keyword research and strategy

There are some great keyword research tools out there, but… it’s just such a pain.

Generating ideas, digging through data, assembling reports, looking at the competition, and working with version after version… it’s super time-consuming.

Part of what you’re paying (or willing to pay for SEO) for is the research and high-level strategy necessary to make your campaign work.

And remember, most of these reputable link building vendors have years, if not decades of combined experience to make those strategies even more valuable.

Content creation pricing

Good links need content. You can’t just spam your links on every forum and blog you can find and expect to get a boost to your domain authority.

You need to house them in carefully crafted, unique, engaging content.

Depending on the publisher, these pieces range in the thousands of words, contain lots of expertly-researched details, and even have touches of humor. Do you know how hard it is to work humor into an article about window replacement? You can’t just jamb it in.

In any case, good content takes a long time, and great content takes even longer, especially if you’re pitching the idea of providing a guest post to other high quality websites.

You’re paying not just for the writing service, but also the revising, the editing, the back-and-forth consultations with the publication editor, and the finishing touches that take it live.

Backlink cost from longstanding publisher relationships

Speaking of publishers, you’re also paying for the long-term relationships this link building agency has established.

Keep in mind these are not “paid links” in the direct sense, but indirect paid links through bridging the gap quick on link placement relationships with the right partner.

Domain authority is calculated in large part based on the authority of referring links.

In other words, the more authoritative the publisher is, the more valuable the link will be.

The problem? The more authoritative the publisher is, the harder it is to get featured.

Think of authority as higher and higher walls, keeping out unknown parties.

Link building agencies often spend time building better relationships with these fortresses, so they have a much easier time publishing new work.

It’s like the Trojan horse that gets you past the walls—except way less sneaky and instead of a horse, it’s a smartly written opinion piece.

Nurturing and follow-through

Link building strategies also require finesse when it comes to nurturing and ongoing follow-through.

Published pieces sometimes need follow-ups and monitoring to make sure they go live and stay active.

It takes ongoing analytics and observations to improve your approach over time.

Expected losses on costly link building

In link building, things go wrong, and probably more often than agencies want to admit.

You’ll have links removed.

You’ll have publishers fall through.

You’ll have pieces that get stuck in development hell.

Are these mistakes?

But most of the time, they’re expected losses—and a necessary cost of doing business.

Accordingly, they’re worked into the bottom-line costs.

Mobile app addictions

Link builders are known compulsive spenders on mobile app microtransactions.

They need your help to fund their addictions! (Just kidding. Bonafide link builders don’t have time for such trivialities.

They have a Terminator-like focus on content).

So yeah, all of a sudden it starts making sense that link building prices can range in the hundreds to thousands of dollars per link.

But [Fill-in-the-Trendy-Brand-Name-Here] Promised They Could Get Me Links for Cheap!

You know what? They probably can.

But they’re not the links you’re looking for. Oftentimes, cheap links are a red flag that what you’re about to engage in is a link scheme.

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

They go on to list examples, like directly buying a link that passes PageRank, exchanging links excessively, automated link building techniques, or bullying people into building links with contracts or terms of service.

For a link building strategy to be cheap, it has to bypass the time-consuming and costly elements we listed in the previous section.

And it usually means the link isn’t valuable, in one or more of the following ways:

  • The content sucks.
  • The linking sites are low-authority.
  • The links are being cheaply spammed.
  • The links are built with automation tools.
  • The links aren’t even real. Yes, seriously, we’ve seen some people stuck in this position.

In most cases, this is worse than neutral.

Being part of a link scheme or building bad links to your site can actually hurt your domain authority, or result in a penalty that compromises your ability to rank.

So the bottom line here is that if it sounds too good to be true, it probably is.

Is Expensive Link Building Really Worth It?

Expensive Link Building Really Worth It

Cheap link building’s a no-go. And you get why other types of link building are expensive.

But are those relatively expensive campaigns really worth the money you’ll funnel into them?

That’s a big question, and not one you can answer simply. But as you might imagine, there’s a reason these link building agencies are doing well; they get results.

Link building has many factors going for it, when done properly.

Cheap Backlinks ≠ Higher Visibility

From the time the link is published, you’ll increase the visibility and reputation of your brand—assuming the content is good.

It may take a while to collect on that, but your name will enter circulation instantly.

You’ll also get near-immediate referral traffic.

If the publisher sees a fair number of visitors, and your article gets a decent share of that traffic, a good percentage of people will click your link and visit your site.

Do the math on your own here: W

  • What’s your onsite conversion rate like?
  • What’s the value of a new customer?
  • How many visitors will you need to generate to make expensive, but high quality backlinks worth it?

If everything’s working in your favor, and your onsite conversion strategy is on point, you should be able to break even from referral traffic alone—even with an “expensive” campaign.

That’s before we even look at the SEO benefits.

Cheap Backlinks ≠ Higher Authority

Remember, each link you build will pass PageRank authority to your site, increasing its likelihood of ranking in searches relevant to its industry and topic.

You won’t see the results immediately, but if you build several links over the course of weeks to months, you’ll start generating hundreds, if not thousands of monthly visitors.

These results compound quickly, especially if you’re targeting the right keyword terms.

Now take things one step further.

One of the biggest advantages of a link building campaign is its longevity.

What do I mean by that?

Every link you build is functionally permanent. Sure, it might get removed, or the publisher might eventually shut down, but if there isn’t an inciting event, your link will live forever.

In other words, each one-time investment you make will have the power to return value to you in dividends, hypothetically forever.

Plus, every new link adds more power to your campaign.

As you target more publishers and higher-authority publishers, you’ll start getting page-one rankings more frequently, and your SEO strategy will really start to take off.

Your link building is not looking so expensive now, is it?

Obviously, the long-term results depend on your commitment; you can’t build a single link and expect a wildly high ROI. But with a good SEO company and consistent link building efforts, you should find yourself in a valuable position.

Link Building Pricing: What’s the Number?

Link Building Pricing: What’s the Number

I get it! You want to see the numbers.

Broad terms like “cheap” and “expensive” don’t mean much.

You get why quality link building is important, and why cheap link building is usually problematic.

But how much should you really be paying? And how much is too much?

Don’t hate me for this, but it really does depend on a lot of variables.

You can expect the price of your link building strategy to vary based on these factors:

  • Publisher authority. The more authoritative the publisher, the pickier they are. Big-time publishers require big-time effort, and therefore big-time prices.
  • Content length.Content length has an impact on rankings, but it’s typically more expensive. For instance, it takes longer to write a 2,000-word post than a 500-word equivalent.
  • Content quality. Good content requires research, outlining, revision, editing, and polishing. Quality is always the right choice, but it’s going to cost more.
  • Campaign length. Longer, more committed campaigns have lower per-piece prices. For example, you might pay $800 for a single link and a single article, but $5,000 for a campaign of 10 links and 10 articles.

That’s because it’s better for you and the link building agency to stick with this long-term.

  • Campaign bundling. You might also get a discount on link building services if you use the agency for other SEO or marketing services, like keyword research, onsite optimization, or social media marketing.
  • Guarantees and protections. Certain companies may offer additional guarantees, protections, or peripheral services that require them to charge a little extra.
  • Profit margins. And of course, different link building companies will aim for different profit margins.

Overall, if a company is offering links for less than $100 each, including content and placement, you can expect to be suspicious.

In fact, if they’re advertising “buying links” directly, you should probably be suspicious.

Purchasing offsite content development, link building, and link earning services should cost you something in the range of a few hundred dollars per link.

If you get to $1,000 per link or higher, you should see exceptional quality, such as amazing, industry-defining content, or some of the most authoritative publishers online.

Even so, the high cost of SEO is typically still worth the expense.

Is This Link Building Pricing Fair?

Ultimately, there are two things that will help you determine whether this link building cost is appropriate.

Compare different providers.

The best way to see whether this pricing is fair is to see if other companies are offering similar services for the same price.

If they’re more expensive, is it because they offer better products and more exhaustive services?

If they’re cheaper, is it because they’re cutting corners?

Make sure you look at online reviews and testimonials as well.

Are these prices your company can afford on a monthly basis, for several months?

Are you willing to invest in link building as a long-term strategy, and not just as a short-term boost?

If so, you’ll be much more likely to see a positive return, since the ROI of any link building or SEO effort will increase over time.

There is also a bonus if you’re an SEO agency looking for backlink services.

There are many willing to pitch the idea of white label link building at discount to retail.

But buyer beware. Not all outsourced link building campaigns are created equal.

Link Building Costs: You Get What you Pay for

At the beginning of this article, we compared the two extremes: a dirt-cheap link building operation and a pricier, exhaustive suite of services.

What’s the best way to think about link building pricing ?

Basically, understand that you get what you pay for in a lot of cases.

That doesn’t mean it’s impossible to pay too much, of course.

How many links will it take for you to rank?

That’s depends, but you definitely don’t want to build more links than is necessary to rank in Google search.

Generally, you should be prepared to pay a few thousand dollars a month, and several hundred dollars per quality link, if you want to succeed.

Chief Marketing Officer at SEO Company

In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. As a technical SEO strategist, Sam leads all paid and organic operations teams for client SEO services, link building services and white label SEO partnerships. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.

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Building links is one of the most important aspects of SEO. When done correctly, it can help your website rank higher in search engine results pages, resulting in more traffic and more customers.

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Website backlinks are a major ranking factor for most search engines, including Google. Link building is a difficult skill that is essential to achieving top SEO results for your website. Building links is an important part of SEO, and it can be a daunting task. To make it easier, we provide monthly link-building services.

Our link-building services will assist your website in achieving higher organic rankings and increased search traffic.

Our SEO experts work with reputable websites to obtain authentic, high-quality backlinks.

With innovative link development tactics, our link building packages assist you in establishing strong website authority. We strengthen your backlink profile with long-term backlinks that assist you to attain organic rankings.

Choosing the right link building services can be tricky, but by defining your goals, doing your research, and choosing a strategy that fits your budget, you’ll be on your way to success.

Speak with us to learn how our monthly backlink building packages can set your website apart from the competitors.

Buy Link Building Packages

At 1Solutions, we offer a variety of link building packages that can help you get the most out of your website’s SEO. We have years of experience in helping businesses improve their SEO, and we know what it takes to get your website ranked high in search engine results.

$150

DA 20+ Backlinks- 15
DA 30+ Backlinks- 15
DA 40+ Backlinks- 10
DA 70+ Backlinks- 10

What’s Included
Unique Article Writing – 1
Articles Submission – 1
Social Bookmarking – 8
PDF Submission – 1
PDF Bookmarking – 8
Website SB- 25
Web 2.0 Blog Post – 1
Blog Bookmarking – 5
$250

DA 20+ Backlinks 30
DA 30+ Backlinks 30
DA 40+ Backlinks 20
DA 70+ Backlinks 20

What’s Included
Guest Post – 1
Social Bookmarking – 15
Unique Article Writing – 1
Articles Submission – 1
Article SB- 15
PDF Submission – 1
PDF Bookmarking – 15
Website SB – 40
Web 2.0 Blog Post – 1
Blog Bookmarking – 10
$350

DA 20+ Backlinks 45
DA 30+ Backlinks 45
DA 40+ Backlinks 30
DA 70+ Backlinks 30

What’s Included
Guest Post – 2
Guest Post Bookmarking – 20
Unique Article Writing – 1
Articles Submission – 1
Article SB – 20
PDF Submission – 1
PDF Bookmarking – 25
Website SB – 45
Web 2.0 Profile Creation – 1
Profile Bookmarking – 8
Web 2.0 Blog Post – 1
Blog Bookmarking – 25
$500

DA 20+ Backlinks 60
DA 30+ Backlinks 60
DA 40+ Backlinks 40
DA 70+ Backlinks 40

What’s Included
Guest Post – 2
Guest Post Bookmarking – 20
Unique Article Writing – 1
Articles Submission – 1
Article SB – 20
PDF Submission – 1
PDF Bookmarking – 35
Website SB – 70
Web 2.0 Profile Creation – 1
Profile Bookmarking – 8
Web 2.0 Blog Post – 1
Blog Bookmarking – 40

Our Monthly Link Building Process

1Solutions provides high quality link building services at an affordable price. Our monthly link building packages are ROI-driven and ensure 100% improvement in your organic rankings. We focus on contextual backlink building to create thematic and powerful backlinks. We offer different SEO backlinking packages to suit your budget. Our link building packages comes with a dedicated account manager to ensure smooth delivery.

Link Profile Analysis

Link Profile Creation is a process that helps you to create links to your website from high-quality websites. This will help to improve your website’s search engine ranking and will also help to increase traffic to your website.

Competitor Research

By analyzing the link profiles of their competitors, businesses can find opportunities to improve their own website’s ranking. They can also find potential backlinks to add to their website.

Link Building Strategy

There are a variety of custom link-building strategies that can be employed to improve the ranking of a website. Some of the most common strategies include link exchanges, article marketing, and social bookmarking.

Content & Outreach

Content and outreach for link building can be some of the most important pieces of your SEO strategy. They can also be some of the most time-consuming and tedious. But, with the right tools and processes in place, you can make the job a lot easier.

Link Profile Cleaning

Link profile cleaning & disavowing is the process of identifying and cleaning up spammy links to your website. This can be done manually by identifying and contacting the webmasters of these sites, or through Google’s Disavow link tool.

Link Profile Management

Link profile management is the process of managing and optimizing a website’s links in order to improve its SEO and organic search results. Link profile management can involve a variety of activities, such as link building, link auditing, and link cleanup.

Link Building Plan That Work!

1Solutions provides a high-quality monthly backlink building package to give your website a boost in the SERPs. Our affordable link building services offer high authority backlinks at a very competitive price.

Our SEO team has years of experience in delivering successful link building campaigns. We conduct a thorough audit of your website and provide you with a personalized plan. Our backlink building activities constitute a link creation strategy that is actually effective and helps you grow your online business.

Our affordable SEO packages are custom designed to fit different business requirements and goals. Whether you are looking for 100% contextual backlinks or a mix of web 2.0 links, article links, profile links, etc our link-building packages fulfill everything.

At 1Solutions, the link building work done is 100% manual and we target only highly domain authority websites for link creation.

Connect with our team by the mail or Skype us at – onesolutionsbiz or call at +1 (323) 455 4564 to learn more about link building services.

Publication author

offline 7 hours

Skr1pt

999
SEO Engineer
Comments: 0Publics: 243Registration: 16-06-2024

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