9 Types of Backlinks You Need to Know for SEO
Backlinks are among the most frequently used terms in search engine optimization. Establishing backlinks with renowned and authoritative websites plays an important part in Google’s algorithm. They can be the decisive factor in whether a website rises or falls in Google’s search results.
Backlinks are sometimes referred to as inbound links, incoming links, or one-way links. These links are clickable and allow you to jump from one website to another’s page. Google and other big search engines think backlinks heavily influence the quality and quantity of your website. The pages with backlinks are more likely to get good organic search engine rankings as they are packed with more information that provides their web pages and websites with good traffic.
What Are Backlinks?
Backlinks are considered votes for your website compared to other websites. Many votes tell search engines that this piece of content is worth reading, credible, and useful.
As a result, the more votes you have, the higher your site will rank in Google, Bing, Yahoo, and other search engines. Introducing backlinks in a search engine’s algorithm is an old concept. The original Google algorithm called the PageRank was founded using backlinks. However, Google made several changes in its algorithm later. Backlinks still flourish to continue to be a key ranking factor. Backlinks are still considered one of Google’s three most necessary search engine ranking factors, along with ‘content’ and ‘rankbrain’.
Backlinks are not all created equal. Quality backlinks are administered to put a higher rank in the SERPs. A single top-quality backlink can outperform 100 low-quality backlinks. As it turns out, the same characteristics are exhibited by high-quality backlinks.
Watch this video to understand the importance of backlinks and how to build them
Why Are Backlinks Important?
Now that you know the answer to the question – What are backlinks? It is crucial to understand why they are important before incorporating them into your optimization strategy.
Backlinks serve as valuable votes from other websites that tell the search engines that your content is credible and useful.
So, the higher the number of these “votes” you manage, the higher your site will rank in Google and other search engines.
Websites with More Backlinks Rank Higher on Google
The concept of using links isn’t new. It has been there since the foundation of Google’s original algorithm, PageRank. Despite several years and innumerable changes made to the algorithm in those years, backlinks continue to hold their importance as an important ranking signal.
Google also confirms that backlinks are amongst their three most crucial search engine ranking factors.
It is a signal to Google that other businesses vouch for your content. When several websites link to a particular website/webpage, search engines get to know that the page/ site is worth linking to and surfacing on a SERP. So, earning backlinks can positively impact your website’s ranking or search visibility.
What are Dofollow Backlinks?
A link that moves authority or “link juice” from one webpage to another webpage is known as a dofollow backlink. It tells search engines to follow the link and consider it as a vote of confidence for the linked website. Dofollow backlinks are the most valuable type of backlinks in SEO as they contribute to the domain authority of a website and increase its search engine rankings.
What are Nofollow Backlinks?
A nofollow backlink is a link that does not pass any link juice or authority from one website to another. The nofollow attribute tells search engines not to follow the link or count it as a vote of confidence for the linked website. Nofollow links were originally created to combat spam and low-quality links. While nofollow links do not directly contribute to the SEO of a website, they can still drive traffic and increase visibility.
9 Best Types of Backlinks
Depending upon the websites, there are eight different types of backlinks with different levels of importance. These eight backlinks help you make your link-building plans for acquiring top-notch links that will benefit your SEO.
1. Editorial Backlinks
Editorial descriptions containing a link to your site and embedded inside relevant, high-quality material are the perfect backlink.
As a general rule, editorial backlinks are formed when your content (like an article or infographic) is mentioned as the source of certain information, a business representative is quoted, or when your site is featured in a link roundup on a certain topic.
To acquire editorial backlinks, generate evergreen content that establishes your position as a thought leader, establishing your site and brand as a go-to destination for interviews and industry expertise. Create easy to share and captivating content that has the potential to go viral.
Utilize SEO tools capable of identifying hot keywords and subjects that rivals have mastered but your site has yet to tackle.
2. Backlinks From Guest Blogging
When sending guest articles to established websites, attaching an editorial hyperlink to your site is often viable. Guest blogging outreach should be a big part of almost any SEO plan. You should try to find high-quality sites for these opportunities.
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