How to create seo backlinks

Ahrefs has its domain rating (DR) metric, which is similar to DA but looks at slightly different factors.

How To Get Backlinks: Add, Ask, Earn, Buy

Tim Soulo is CMO at Ahrefs. With over 15 years in the digital marketing industry, Tim is the author of many data-driven studies and actionable marketing frameworks, some of which gained industry-wide recognition. He enjoys challenging conventional marketing knowledge and optimizing for simplicity and efficiency.

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Let’s quickly check out three different examples of random people trying to get a backlink from us.

First, we have someone offering us to pay for it:

Then there’s someone else, framing their backlink request as a “guest post opportunity”:

And finally, here’s the most professional one of the three. This email looks fairly well written, but in essence, it’s offering me a choice between a guest article, a link exchange, and some other form of collaboration (I wonder what could that be, hmmm?):

Bottomline: all these people are looking to get backlinks. And each of them is using a different link building strategy to achieve their goal.

But do any of these strategies actually work? And which of them is the most effective?

I know you want to build backlinks to your website. And I want to help you do that. But giving you yet another list with a dozen generic link building strategies won’t be of much help. Trust me. The strategies are secondary. What comes first is your understanding of why people link, and how to persuade them to link to you.

Here’s what you’re about to learn:

• How to drastically increase your chances of getting a link from someone.
• My takeaways from sending 111 outreach emails to get links to my article.
• How a marketing agency got a “followed” link from the very homepage of our website.

Sounds good? Then let’s dive in!

Why SEO Backlinks Still Matter

Despite their effectiveness, Google has been downplaying the significance of backlinks for years now.

Most recently, they claimed that while they’re still important, links were no longer a top 3 ranking factor for Google Search.

This has led some to falsely assume that link-building no longer matters and that they can save money by removing it from their SEO playbook.

Unfortunately for them, this isn’t true at all.

In our experience, nothing closes the competitive gap on the SERPs between two sites than building high-quality, authoritative backlinks.

Of course, on-page SEO factors are still extremely important , with the quality and relevancy of your content being the most powerful.

However, you’ll have a VERY hard time trying to dominate the SERPs in your niche without building links.

That’s because stellar content, flawless technical SEO , and proper keyword usage will only get you so far.

To rise through the ranks by leaps and bounds, you need links from trustworthy sites to boost your reputation, which was the whole idea behind Google in the first place.

A brief history of how links work on Google

Let’s venture back to a time before Google, when Yahoo and Ask Jeeves were the predominant search engines online.

These were the ‘Wild West’ days of the internet when there was very little regulation.

Search engines were also in their infancy, as Yahoo’s first iteration wasn’t a search engine at all but a hierarchical directory of websites. It also went by the charming name of ‘Jerry and David’s Guide to the World Wide Web.’

As the internet continued to grow, it became impossible to list every website in a directory, and indexing was born.

While Google founders Larry Page and Sergey Brin were still at Stanford, they noticed that search engines lacked a way to measure the quality and relevancy of their search results. As long as a web page uses the right keywords, they will appear at the top of the SERPs.

A staunch academic, Larry Page viewed links the same way as citations on a term paper .

Just as an academic uses citations to back up their claims with evidence from authoritative sources, so too could web pages online.

In a nutshell, if a trustworthy site links to your content, it serves as a ‘vote of confidence’ for the credibility and content of your work.

The concept of backlinks as ‘credibility votes’ is what made Google famous, and they still work very much the same way today.

Now that the history lesson is over, let’s get back to why backlinks still matter for SEO.

Closing the competitive gap

Since backlinks are ‘credibility votes’ to Google, websites that have lots of high-value websites pointing at their content will rank higher than ones that do not.

It’s a scenario that we run into over and over again with our clients.

Their on-page SEO is nice and tight, but they still can’t manage to outrank their primary competitors.

It’s almost always the case (90% of the time) that their competitors have more robust link profiles .

As such, the best way for the client’s site to compete is by building more high-value links to even the playing field.

As soon as they get their link profile where it needs to be, it never takes long for them to outrank competitors and generate tons of targeted traffic.

In fact, a huge perk of link-building is how quickly it can lead to better rankings and more organic traffic.

Where it might take 12 months of hardcore content creation and intense on-page SEO tweaks to raise a few ranking positions, a handful of high-value backlinks will have the same effect in a matter of weeks.

If they’re link placements on existing pieces of content already contained in Google’s index, you’ll see results even quicker (more on the power of link insertions in a bit).

Don’t just take it from us, though.

According to research, 58.1% of digital marketing experts say backlinks have had a high impact on their search rankings.

Research also shows that the highest-ranking results on Google have 3.8x more links than the rest.

To summarize, backlinks still have a massive impact on search rankings, so you should by no means ignore them.

Get “Best X” List Mentions

Today’s consumers look for all available options before making a purchasing decision. They often use comparison websites or articles, like “The Best Free Email Marketing Software: An Honest Roundup,” to see what others recommend.

To understand how popular these Best X articles are in your industry, use a keyword research tool and check for monthly search volume.

For instance, there are more than 3,400 searches per month for the query “best CRM for small businesses” (according to data from Ahrefs).

Getting mentioned in articles that list the best products like the one you offer is a fantastic way to reinforce your brand, get more people to try out your product, and, of course, earn high-quality backlinks.

Alex Birkett, former Senior Growth Marketing Manager at HubSpot, explains why getting featured on these lists is so important for your business:

“If you look at these search results in terms of pure click-through rate, there’s an upper limit on how much traffic you can bring to your own product page by ranking on your own site’s listicle.”

Derek Miller

Derek Miller, MBA is a digital marketing expert with a background in content, SEO, PR and email and social media marketing. He specializes in small to medium business growth.

• Domain Investing
• Web Developer & Designer

Источники:

https://ahrefs.com/blog/how-to-get-backlinks/
https://www.thehoth.com/learn/seo/link-building/how-to-get-backlinks/
https://blog.hubspot.com/marketing/backlink-strategies
https://www.godaddy.com/resources/skills/how-to-get-backlinks-small-business-website